![](https://www.wasaweb.net/images/article-images/2015-03-06-fifty-shapes-of-cake-1.jpg)
Spotted in Tooting, south London, on 6 March 2015. A book of little literary merit and its film version become a cultural phenomenon and they are now helping to sell cakes. Yes, cakes. Clever marketing? After all, it induced me to post the image. Or simply bizarre?