Christmas card

6 December 2011

I don’t send out Christmas cards, and I don’t expect to receive any, so cue my surprise when I received a card today, which was addressed to the postal address without an addressee name. I sometimes receive letters addressed to the previous tenants of the flat, but that hasn’t happened for a very long time now. So, after a moment of thinking about it, I opened the envelope, and found out that it was sent by an Indian take-away restaurant nearby. Enclosed with the card was the up-to-date menu. I think I have ordered once or twice from this particular restaurant, so perhaps they were sending out cards to anyone who had ordered deliveries over the past year.

It’s actually a nice marketing tactic: I get lots of leaflets from the local take-aways shoved through the door, and they usually go into the recycling bin immediately, but I’d remember this particular restaurant, because it did something different.